A Revitalized Market Presence
Spinal Technology has grown from a little company on Cape Cod to a leader with multiple divisions serving patients, orthotists and doctors nationwide.
This fabricator of custom spinal orthoses approached me and visual designer Bob Burns to reinvent their presence in the marketplace.
We recharged a tired, inconsistent program with a vibrant new brand, integrating it across advertising, website, direct mail, sales collateral and e-Learning.
The Bernie Foster ad (right) won the "best-read" award in the industry trade magazine.