Making Messages More Powerful
It may not be as sexy as winning awards, but content strategy can help you win something far more valuable: more customers and higher sales.
Content strategy looks at every message you want to convey, and derives a system—a message architecture—for how to use those ideas to increase engagement.
CS takes into account your audience, your competitive strengths, and the interplay of all media—web, video, social media, print, and more—to help you achieve your goals.
What Goes into Content Strategy?
- Branding Workshops
- CMS Training
- Competitive Analysis
- Content Matrix
- Content Templates
- Gap Analysis
- Information Architecture